INNOVATION
Development of luxury cereal product concepts for global evaluation.
The Issue
A new ‘hunting ground’ identified with 4 territories created. The business needed to create ideas targeting these areas in short time frame ready to feed into global quant testing.
What We Did
Fast-track process involving creative development, enhancement and evaluation of ideas.
Insight delving and concept development: Review of core and adjacent markets to identify trends and concept areas; generation of ideas, visualised by Reveal’s creative network.
Concept crafting: Creative consumer workshop sessions with client involvement, refining and crafting ideas.
What We Delivered
Delivery of a quant-ready global concept from scratch in a 4-week timeline.
