Case Studies


Innovation case study


Development of luxury cereal product concepts for global evaluation.

The Issue

A new ‘hunting ground’ identified with 4 territories created. The business needed to create ideas targeting these areas in short time frame ready to feed into global quant testing.

What We Did

Fast-track process involving creative development, enhancement and evaluation of ideas.

Insight delving and concept development: Review of core and adjacent markets to identify trends and concept areas; generation of ideas, visualised by Reveal’s creative network.

Concept crafting: Creative consumer workshop sessions with client involvement, refining and crafting ideas.

What We Delivered

Delivery of a quant-ready global concept from scratch in a 4-week timeline.