INSIGHT DELVING
Identifying powerful insights lies at the heart of our approach and we seek inspiration from a diverse variety of sources.
![Digging-for-Consumer-Gold-2 Digging for Consumer Gold](https://reveal-solutions.com/wp-content/uploads/2019/01/Digging-for-Consumer-Gold-2-750x502.jpg)
DIGGING FOR CONSUMER GOLD
Classic qual approaches have their place but we are constantly searching for new ways to tap into more subconscious consumer behaviours and beliefs:
- Adopting real-life immersion methods such as in-home and mobile ethnography.
- Devising bespoke creative techniques (to reveal new perspectives).
- Using co-creation sessions and client connects (to involve consumers more actively in the process).
- Deploying a ‘guided dream’ methodology (to uncover hidden consumer emotions around a brand or category).
![Calling-Expert-Witnesses-2 Calling Expert Witnesses](https://reveal-solutions.com/wp-content/uploads/2019/01/Calling-Expert-Witnesses-2-750x502.jpg)
CALLING EXPERT WITNESSES
Interrogating those ‘in the know’ can be a great start point for gaining fresh perspective:
- Experts within your business – from stakeholders to R & D to front-line staff.
- Experts in the ‘wider’ industry – be it from chefs to HCPs.
- Experts on your target – eg. journalists and bloggers.
- Expert consumers – true fans of a brand/category.
![artichoke-500x375 Opening up new boundaries](https://reveal-solutions.com/wp-content/uploads/2018/12/artichoke-500x375.jpg)
OPENING UP NEW BOUNDARIES
Mining for meaning & patterns in parallel universes via:
- Semiotic analysis – examining language and communication codes – packaging, ads, traditions.
- Trend analysis – what are emerging needs, behaviours, fashions that we can tap into?