CONCEPT OPTIMISATION
Screening of ideas to feed into innovation pipeline and brand planning.
The Issue
Consumer feedback needed on a range of innovation concepts across different beauty categories.
What We Did
Expert review: Initial exploration of concepts with bloggers/beauty experts in UK & US to identify any missed opportunities and optimise consumer language.
Consumer exploration: Focus groups with category-passionate consumers in US, UK and France to explore/refine concept detail.
What We Delivered
Refined concepts, honed further following interactive debrief with client insight and innovation teams.
Conducted on an annual basis across a number of years for this client, becoming an intrinsic step in their innovation pipeline approach.
