Case Studies


Concept opitimisation case study


Screening of ideas to feed into innovation pipeline and brand planning.

The Issue

Consumer feedback needed on a range of innovation concepts across different beauty categories.

What We Did

Expert review: Initial exploration of concepts with bloggers/beauty experts in UK & US to identify any missed opportunities and optimise consumer language.

Consumer exploration: Focus groups with category-passionate consumers in US, UK and France to explore/refine concept detail.

What We Delivered

Refined concepts, honed further following interactive debrief with client insight and innovation teams.

Conducted on an annual basis across a number of years for this client, becoming an intrinsic step in their innovation pipeline approach.